The second annual Grow Up Cannabis Conference and Expo is at our doorstep and will include such esteemed speakers as NanoSphere Health Sciences president, COO and co-founder David Sutton and chief science officer Dr. Richard Kaufman.The conference brings licensed producers, suppliers, equipment manufacturers, investors, lawyers and growing aficionados together to explore this budding industry in preparation for recreational cannabis legalization coming in the fall. The conference will be held September 7-8 in Niagara Falls.
Sutton will serve on a panel of progressive-thinkers to discuss how to make a name in a highly regulated market. As it stands with Health Canada, marketing cannabis can present many challenges. Rigorous guidelines prohibit marketing themes of excitement and recreation, and as such, advertising approaches must mirror the pharma industry more closely than alcohol. Sutton will explain how innovative marketers are overcoming these restrictions in creative ways to convey a distinct brand message through social media, event sponsorship and other alternative strategies.
Dr. Kaufman will present on the company’s commercialized patented delivery system known as the NanoSphere Delivery System, covering the ways in which NanoSphere has applied its technology to products for both therapeutic and recreational purposes. He plans to explain how NanoSphere’s patented method of nano-encapsulating cannabinoids has created viable alternatives to smoking, vaping and consuming edibles, and how precision dosing will advance the company’s continued innovation into the future, particularly in the areas of intra-nasal, transdermal and intra-oral delivery.
“From product innovation to breakthrough marketing strategies, the NanoSphere team is dedicated to finding inventive solutions across the board,” says Sutton. “We are bringing advanced products to market for recreational and medical consumers, and our effort is full force when it comes to both technology and smart marketing. As we enter new territory and expand into Canada, trailblazing a unique—and fully compliant—marketing plan will play an increasingly important role in our business, differentiating us in a crowded and tightly controlled space. This, along with our continued efforts in cutting-edge delivery system application, will continue to elevate the cannabis space.”
NanoSphere Health Sciences has developed products that successfully leverage their next-generation technology in the cannabis industry. The company’s revolutionary Transdermal NanoSerum, a serum delivering cannabinoids through the skin, is ideal for localized pain and inflammation, as well as providing systemic therapy and relief from anxiety. The nano-encapsulation technology significantly increases the bioavailability of cannabis when compared to NanoSphere’s competitors.
Whether those that attend the conference are there in respect to the art of growing or the science behind it and the capabilities that can be done in this growing market, with Sutton and Kaufman sharing their expertise it will be an event not to be missed.