MedReleaf launches AltaVie, a higher-end cannabis brand

MedReleaf Corp., Canada’s first and only ISO 9001 and ICH-GMP certified cannabis producer, announces the introduction of AltaVie, the company’s premium recreational cannabis brand designed for a premium consumer who is curious, discerning about life in general and searching for physical, mental and emotional enrichment.

The AltaVie product line up will contain a robust assortment of premium offerings, putting an emphasis on strains and forms that will be equally popular with the premium consumer, those new to cannabis and those interested in the wellness category, helping each segment get more out of life.

To officially launch the brand, AltaVie will host an immersive evening of mindfulness, art and living in the moment, in Toronto. The poet Cleo Wade will be in attendance, and Toronto artists including Briony Douglas, Alpo Snow, Tahsin- The Good and Enzee Creative (Natasha Wiseman and Zac Booth) will have new works on display, inspired by the concept of what living in the now means to them.

“We are living in a fast-paced world that has us all constantly looking to the future and focused on getting somewhere or the next thing” says Darren Karasiuk, VP Strategy at MedReleaf. “While the benefits of cannabis are far-reaching, for the launch of AltaVie we want to focus on the power of being in the present, allowing our consumer to appreciate life’s moments more fully – in the here and now, big or small.”

While a full suite of cannabis-based AltaVie products and experiences will be introduced to the marketplace as regulations allow, MedReleaf has already launched a cannabis-free product into the Canadian marketplace in the form of AltaVie Cannabis Crunch. Infused with cannabis-inspired flavours, Cannabis Crunch is our way of introducing new or lapsed consumers to the complexity and depth of cannabis flavours and to build brand awareness.  The product is available in over 200, health food, drug and grocery stores across Canada.

“With the launch of AltaVie, MedReleaf reinforces its position as a leader in the industry, adding to a portfolio of brands to meet the diverse needs of Canadians,” says Neil Closner, CEO of MedReleaf. “With AltaVie, we now have a premium wellness line that complements our recreational and medical brands, all of which lever the company’s award-winning products, leading quality and production standards.”

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