Cronos Group Inc. enters into a joint venture partnership with Bert Mucci

Cronos Group Inc. enters into a joint venture partnership with a group of investors led by Bert Mucci, one of Canada’s most sophisticated greenhouse operators and builders. This partnership will form a new entity – Cronos Growing Company Inc. (Cronos GroCo) – which will develop, construct and operate a state-of-the-art purpose-built greenhouse for cannabis production in Kingsville, Ontario.

Cronos GrowCo is a 50/50 partnership between the Company and the Greenhouse Partners. It will leverage over three decades of Bert Mucci’s experience in designing, building and operating sophisticated large-scale greenhouses. Bert Mucci, has a long history of greenhouse growing experience and will bring a wealth of knowledge and expertise to this collaboration. He has made significant contributions to the horticultural industry in Canada, including investments in innovative technologies and environmental stewardship. With a proven track record of growth and expansions in vertically integrated operations – from seed to package – Bert Mucci has overseen thousands of employees and over 200 acres of fruit and vegetable greenhouses in southwestern Ontario.

“We believe this partnership serves as a textbook illustration of our strategy and how Cronos Group plans to execute on a global scale,” says Mike Gorenstein, CEO of Cronos Group. “It leverages the data and intellectual property we have been creating at Peace Naturals, our center of excellence, to create capacity and operating leverage in Canada with a premier expert in greenhouse execution, all accomplished in a capital efficient manner.”

Cronos GrowCo plans to develop an approximately 850,000 square foot custom-built greenhouse on about 100 acres of land owned by Cronos GrowCo in the established greenhouse region of Kingsville, Ontario. The Leamington/Kingsville region of Ontario is home to the largest concentration of greenhouses in North America and is commonly referred to as the “Sun Parlour,” since the area boasts one of the warmest climates in Canada. The greenhouse materials are currently on the production site and construction will begin this summer.

“I am very excited to be personally investing in this initiative,” says Bert Mucci. “I am confident that Cronos GrowCo has put together a unique and talented management team of experts with over 50 years of combined experience to execute our vision. This management team shares my passion and is dedicated to making an impact on health and wellness in the 21st century.”

It is estimated that the new facility will produce 70,000 kilograms of cannabis per annum for Cronos GrowCo. The state-of-the art Facility has been designed to optimize cutting-edge greenhouse technology and Cronos Group’s best practices in cannabis cultivation coupled with the latest in efficient environment control technologies. This is expected to provide ideal and consistent environmental conditions for cannabis cultivation in an energy efficient manner. The facility is also designed to meet GAP and GMP requirements and standards for cultivation, extraction and manufacturing activities.

The companies plan on obtaining any necessary Health Canada licenses for its operations and provide Cronos GrowCo access to Cronos Group’s domestic and international distribution channels through a supply agreement that has been entered into. Bert Mucci’s team will contribute its large-scale greenhouse design, build and operational expertise. Each partner will contribute capital as required to Cronos GrowCo for operations.

“Cronos is thrilled to be partnering with the Greenhouse Partners. Bert Mucci’s experience and execution with large scale commercial agriculture is second to none,” says David Hsu, COO of Cronos Group. “This is a perfect fit, as all parties are committed to commercial efficiencies, technological innovations and most importantly, the highest quality products. This partnership combines the regional expertise of high tech greenhouses, cannabis cultivation best practices and customizing the latest automation technology developed for commercial agriculture.”


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